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[HealthLiteracy 3632] Re: Using Likert-type scales for low literate respondents
nancy meyers
njmeyers at gmail.comWed Oct 28 08:22:17 EDT 2009
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In our work conducting Community-based participatory research with members
of the Deaf Community, we adapted the Likert scale based on a consensus from
25 Deaf people who represented the more language dysfluent sub-set of the
population. (SEE Barbara Allen, Nancy Meyers, John Sullivan et al, Journal
of Communications Research Vol 1, Issue 2/3 2008 pp. 155 "Adaptation of
Likert Scales." Two points that we found critical in our survey process:
When given the choice between a horizontal or vertical scale, all chose the
vertical scale. This was confirmed in consultation with a Deaf psychologist
who said simply: "everyone knows 'up' and everyone knows 'down.'" The
response categories also were changed to reflect the word order and literal
translation from English to American Sign Language. Example: *Somewhat
Important *becomes IMPORTANT, SO-SO. *Not Very Important * becomes
IMPORTANT, LITTLE. *Not Important *becomes IMPORTANT, NOT or IMPORTANT,
NONE. In our case, it is important to remember that American Sign Language
does not have a written form and it has no connection to the English
language. It has its own syntax and grammar. Therefore, it is critical --at
the very least--to put the English into the word order of the individual's
native language.
Nancy Meyers
Communication & Health Education Specialist
Minnesota Deaf Community Health Worker Project
612-702-9458
On Tue, Oct 27, 2009 at 9:18 AM, Felicia Morton fmorton at gmh.edu> wrote:
> Hi all,
>
> Does anyone have a reference or two on the challenge of using Likert-type
> scales with low-literate survey respondents. Specifically, evidence that
> the more points on the response scale, the more difficult for the
> respondents to choose (without consideration of the sensitivity of the tool;
> focusing only on the ease of use for the respondent).
>
> THANKS, as always!
> Felicia
>
> Felicia J. Morton, MSPH, CHES
> Patient Education Specialist
> Patient Care, Quality Management & Education
>
> Grady Health System
> 80 Jesse Hill Jr. Drive, SE Box 26062
> Atlanta, GA 30303
> (404) 616-5153
> (404) 616-0685 - fax
> fmorton at gmh.edu
>
>
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